The Challenge
Sustainable Earth reached out to us wanting to have a look that they could own that would set them further away from Arizona State Universities' visual identity. They had already had a logo and website, but were wanting a look that was more professionally designed.
The Solution
For Sustainable Earth we used live design workshops to complete both the visual identity and website design. These workshops had us working right next to the client receiving almost real time feedback. The work that was done was very collaborative and done right in front of the client and even included some of the students from the sustainability department. For the look of their brand we wanted to make sure that the logo looked like it could be placed a long side other editorial brands. To do that we went with Moret has the font choice for the wordmark. With the colors and brand elements we leaned in to classic sustainability trends by including the color green and involving a leaf in the logo mark.
*Work done while working at Historic Agency
The Work
-Live Design Workshop
-Visual Identity
-Website Design
