The Challenge
Omnivor came to us needing new visual identity and an overhaul of their app design. Omnivor's mission is to challenge how America currently handles recycling. Make it way less confusing and make it known where the items you put in your recycling bin are going. With this we needed to make sure that the look that we came up with was youthful and inviting.We wanted to set them a part from how recycling currently looks which is outdated and not fun.
The Solution
For Omnivor we used live design workshops to complete both the visual identity and app design. These workshops had us working right next to the client receiving almost real time feedback. The work that was done was very collaborative and done right in front of the client. With the look we wanted to go youthful and inviting especially with the color and wordmark choice. We carried that over to the app design and made some patterns that also carry with them that same feel. It looks and feels like nothing that is currently available in this industry.
*Work done while working at Historic Agency
The Work
-Live Design Workshop
-Visual Identity System
-App Design
